“Of course, it's not about killing customers. This flash sale event is all about making auctions more random and commonplace.
Various shops will buy the cultivators' spirit materials, pills, artifacts, and other resources used in refining, but the purchase price is often lower than the actual price. The scattered cultivators are not very happy.
We can turn this acquisition into an auction, where they place the items in the treasure pavilion and then hold a timed auction.
At the end of the auction, the highest bidder can take away the auction item.
This auction doesn't necessarily need customers to buy, we can design it ourselves, and even promote it ourselves.
For example, send someone to places frequented by cultivators, showing off the items they have won, boasting about the good deals they've made.
In this way, many cultivators who want to take advantage of small profits will occasionally come to the Treasure Pavilion to take a look. As more people come, our goods will naturally sell better."
Yulu still has some ideas. This belongs to the offline transformation of online auction platforms in e-commerce.
"What if we sell it at a low price?" Tang Niaoqiu asked proactively.
"If a customer places a spirit material worth two hundred yuans in the Treasure Pavilion, but it is sold for only eighty yuans in the end, the customer will lose money, wouldn't that damage the reputation of the Treasure Pavilion?"
Old Tang has been mixed up in Qingxi Lane for many years, familiar with scattering cultivators. They attach great importance to a spiritual stone or two.
If any auction at the Treasure Pavilion causes a scattering cultivator to lose money, those cultivators who have been wronged will curse the Treasure Pavilion to their hearts' content.
"We can bid ourselves..."
Yulu shrugged her shoulders and replied.
Is this a problem? This is obviously not a problem!
If the price is significantly lower than the actual value, the Treasure Pavilion can find a proxy to take advantage of it themselves.
Tang Niaoqiu stopped talking. He really underestimated Yulu because he thought she was young, so he asked such a silly question.
"The key here is to make customers see the possibility of getting a good deal, so that they will come to the Treasure Pavilion more often."
"This timed auction, we can list our own products and only lose money if the price is higher than the cost."
"The three for nine discount activity is also the same. By having customers actively promote it, we can increase the popularity of the Treasure Pavilion. Once the popularity is up, what's there to worry about for business?"
In its previous life, Pinduoduo was able to break through the differential monopolization of multiple e-commerce platforms not only because of low prices and penetration into the tiered market.
Its virality-driven low-cost promotion model and the model of small but frequent transactions played a significant role as well.
The three-for-nine discount activity has activated customer initiative, and with this initiative, low-cost assistance can be provided to help the Treasure Pavilion achieve viral promotion.
At the same time, because of the discount, customers' intention to complete transactions will be higher, which can cultivate the habit of small but frequent transactions.
The act of making a sale is itself valuable. After customers have made multiple purchases at the Treasure Pavilion, they are more inclined to choose the Treasure Pavilion for their future spending.
"Attract customers with low-profit goods, bring them here, and then guide them to consume more. Yulu, you are indeed suitable for the role of the shopkeeper."
Wang Xianmao patted Yu Luo's shoulder in satisfaction. He is satisfied with everything about Yu Luo.
Apart from being overly modest, there are no other flaws in Yu Luo.
"Do you agree with my opening activity plan?"
Yulu asked in surprise.
He hadn't done business in his previous life, and he wasn't sure about these suggestions he had made.
The Wang family is currently in a crucial period of transition, and there will be several foundation-building cultivators in the coming decades. Opening the Treasure Pavilion at this time is a very important decision.
The patriarch's trust not only brought joy to Yulu, but also pressured him.
If he doesn't do well, when will he ever have another similar opportunity again?
Now, listening to the patriarch's words, it seems that he is acknowledging himself, which has dispelled a lot of the huge pressure in Yulu's heart.
"Of course, go ahead and do it. With you and Rongsheng there, I feel at ease. Of course, Niaoqiu should also keep a close eye on things. After all, he has been in Qingxi Lane for so many years and is more familiar with it. If he has any opinions, he should speak them up."
Tang Niaoqiu heard the patriarch mention his name and quickly stood to respond.
-----------------
Another evening, some scattered cultivators sat in the main hall of Fuhuan Agency.
They talked about various topics, ranging from the mundane to the far-flung corners of the world, while enjoying the earthy mutton and old wine.
"I say, you're better off going to the Wang's Treasure Pavilion. The things at Baifu Hall are good, but sometimes they're not so great."
"The Treasure Pavilion is a new establishment, it won't trick you with false magical talismans. It won't sell you defective magical talismans."
"The Baifu Hall has a comprehensive range of magical talismans, with their backing being the Chē family, who have been in business for decades. Is their reputation decent?"
"What 'decent' are you talking about! Last time, I bought a stone armor talisman from Baifu Hall, and two out of the three were defective. They were as smooth as cow dung on the outside, and you'd know when you used them."
"You go and complain, two out of three bad talismans, that's not endangering human life!"
"I bought it at a 20% discount, willing to accept the consequences."
"Big brother, you're a bold man, to gamble on stone armor talismans, that's gambling with your life."
"The Treasure Pavilion has an event, all Qi-Refining talismans, if bought by three people together, everyone can get a 90% discount."
"Do they have a thousand-mile talisman?"
"Of course they do, the Wang family is into raising donkeys. Their donkey leather thousand-mile talismans are very unique. I just bought two yesterday!"
"I'm done talking, I need to go buy a few thousand-mile talismans. It's hard to get them at the regular price."
As a talisman essential for refiners, the thousand-mile talisman is similar to a phone's power bank.
You may not need it every day, but you can't do without it.
It's indispensable for travel, escape, and pursuing enemies.
..........
In the not-at-all ancient and elegant Treasure Pavilion, which was surprisingly new, the interior was arranged with great thoughtfulness.
To the left upon entering was a copper-made stand, still lit by a Yongming lamp. In front of the stand was a wooden table with a censer burning the Five-Taste Zixing Pearl Jingxiang Lingxiang, which could nurture spiritual consciousness.
The stand displayed over twenty immortal ancestral tablets. At the top was the ancestor of the Wild Elephant Master, and next to him was Wang Yinghua, the child of Wang family's ancestor Xuan Ying.
Below were tablets for the Xuan Zhen Immortal and Dan Ri Immortal. Beside the eternal tablet of the Xuan Zhen Immortal was a tablet for Wang Jingyi and the tablets of two other senior Wang family ancestors.
The remaining Wang family ancestors who have not been admitted to the Purple Palace are placed in the bottom row.
This is Yu Luo's innovation. In this world, there is no enthusiasm for worshipping money deity and Guanyin, so Yu Luo decides to worship the ancestor of the Wild Elephant Master.
Ancestor, the Wang family has offered so many tributes for your path to cultivation that it's almost been cut to the heels.
Borrowing your name for a while, is that excessive?
Yuan An stood in front of the immortal ancestors, solemnly introducing the background of the Wang family of the north with customers who had entered the Treasure Pavilion.
"Comrade, you can rest assured to buy here. The Wang family of Anbei Kingdom is a disciple of the Wild Elephant Master. All the goods in this store are genuine and reliable, we will never deceive or cheat!"
The Anbei Kingdom Wang family under the Purple Palace, this is a form of empowerment for the Treasure Pavilion by leveraging the authority of Hongling Zhao and Zi Fu!
The term "empowerment" may sound abstract, but when used effectively, its effects can be immense.
Yulu's strategy was so effective that later, in the vicinity of Qingxi Lane for hundreds of miles, there spread a fable-like legend of cultivators.
"Don't look to the left when you enter the Treasure Pavilion!"
"Just looking, you have to bow down! No one can stop you if they see you!"
But this marketing strategy is still extremely useful.
First-time customers entering the Treasure Pavilion will all show reverence for the Wang family's longevity tablet pavilion.
This tablet pavilion of the senior vassal family under the Hongling Zhao, has great value.
